In her defence of Sainsbury’s I was a little shocked at the extremely modest figures, both in sales and revenue-to-author, of the examples she quoted: 3,000 copies sold through Sainsbury’s equating to 2,000 through an independent bookshop to realise £900 for her client (the creator as author or illustrator). I was not shocked at the percentage but at the low expectation of sales figures.
- Prod Co contracted at straight flat-rate payment for work done for Author Co that pays the printing, shipment, and storage etc., costs. Author Co benefits by lowered print rates through Prod Co’s total printing volume.
- For new or cash-strapped authors, Prod Co, after initial editorial viability vetting, enters an arrangement balanced between direct payment and royalties (i.e. in reverse of the current norm, with the possibility that some of these will achieve high volumes and continued income for the Prod Co)
[*Well, I thought they were providing such an advantage! After a falling out I was forced to find my own print deals and found an ace Chinese company, with a London office and an extremely nice and efficient representative here, that printed my Curd the Lion hardback book, retailing at £14.99 on a run of 2,000 at £1.75 including delivery to a UK warehouse – the cheapest by far I’ve had – and perfect quality. DIY strikes again!]
Article: Your agent should not be your publisher. Peter Cox.